The Countrywide Hockey League struck advertising gold when it held its first Winter season Classic in 2008. The yearly outdoor recreation performed on New Year’s Working day has turn out to be the must-watch celebration of the time, earning praise from each die-challenging and informal hockey followers alike.
This calendar year, the NHL and NBC, the television broadcaster for the sport, are taking an further step to promote the sport. The two recently introduced a partnership to combine the game’s broadcast with a social media campaign, in a transfer that could reward both companies.
“We’re working the social and broadcast integration to test the efficiency and take a look at the knowledge,” Michael DiLorenzo, senior director of social media advertising and marketing and strategy at the NHL. “It ought to expand our Facebook Fan foundation, simply because people need to ‘like’ the website page to play. 스포츠중계 will construct a window into the celebration for those who may possibly not be in front of the tv.”
The thought is to get even far more enthusiasts tuned in and engaged with the recreation, in accordance to the social media consulting firm that is working the marketing campaign.
Numerous “observe and get” contests will be showcased prominently on the two NBC and the NHL’s Facebook and Twitter internet pages. Contestants that are followers of possibly on Facebook or Twitter followers will have a likelihood to get possibly a Honda CR-Z auto, or journeys for four to equally Universal Orlando Studios and the impending 2011 NHL All-Star Recreation.
The two the NHL and NBC aren’t new to this sort of social media strategies, but this is the 1st time they have collaborated on one.
Commencing December 23, NBC will commence using photo submissions from followers of its Fb website page. Numerous of the photographs will be chosen to air during the match. The network will also encourage the social media marketing campaign during the working day foremost up to the game, such as for the duration of the Rose Bowl college soccer game.
The NHL has prepared its 1st marketing Tweet for December 31. In the course of the match, the NHL may inquire followers to retweet messages and the 1st to reply will get a prize.
This yr will be the fourth installment of the Wintertime Basic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Discipline, generally the home of the Nationwide Football League’s Pittsburgh Steelers. Other Wintertime Traditional locations have incorporated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.