UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. After the London riots it has come under scrutiny again. Hoodies, certainly among the older generation, have evolved all sorts of negative connotations. Chrome Hearts Clothing , however, do not understand why this will be so.
For many totally law-abiding young people, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have become especially popular amonst the younger generation, being a great way showing your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts composed as a keepsake from old schools, or fun group holidays. Hoodies are frequently used in an effort to remember positive experiences. So why do hoodie-wearers have such a bad reputation?
One possibility is that, although the the greater part of youngsters wear hoodies, the only real ones who make it in to the media are those that are around no good. This may lead the elderly to assume that it’s young thugs and criminals alone who wear hoodies. This may mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies in general, could help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.
Another element which can make people wary of hoodie wearers, if they wear personalised hoodies or elsewhere, is the condition and design of hoodies and promotional hoodies. You will no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood might sound obvious but it is something which can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, simply because their faces are hidden. If you are unable to see the faces of large groups it can seem scary because of the lack of human connection. Mostly, however, this prejudice contrary to the humble hoodie is really a media construct, mixed with slightly bit of class snobbery and fear of the young…an unpleasant cocktail once you think about it.
Why not show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you prefer using them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.