Have you ever wondered what happens to all the pamphlets and mails you send to your precious customers?

They receive the letters but then with a single look, they understand it to be marketing tool stuffed with sales pitches.

And this leads the mailers right into the trash can. No matter how useful the material in the letter can be, your customers are not going to spare time to read it unless it is personally crafted for them. And personalizing doesn't mean just changing the namecard printing singapore in the recipient's field.

You need to customize your letters in a way that your customers feel that you have a good understanding about them. And this is what Variable printing services helps you achieve.

What are Variable Printing Services?

Variable printing is a print job that can be run to include variable content in final print by linking the documents to particular data sets. The variable data are included in the print based upon some set criteria.

Variable Printing services are heavily used in marketing where the project document files are linked to the customer database and the final printing becomes personalized mail letters that bear customer specific information.

For instance, by including the last date of contact you had with your customer in the mail, you increase your chances of retaining that customer. A car service station may send such personalized messages to customers informing about an exclusive offer and mentioning that he has not serviced his car since the May of last year. You can also include unique QR codes and personalized URLs into your marketing content with the help of Variable Printing services.

Advantages

Printing can be profitable only when done at scale. But that means you will have to print the same thing over and over again, which is not healthy marketing. Variable Printing brings down efficiency at low cost by enabling you to implement your marketing strategies and address your target audience in a personal way. All the services availed by Variable Printing cost almost the same as traditional printing. But the returns are immensely higher.

It helps you achieve a higher number of leads and better success than the normal printing services.

VDP can also be used for invoicing and addressing letters. The customization provided by VDP is only limited by your creativity.

How to Make the Best Use of Variable Printing Services?

Variable printing works best for you when you ready with the required customer data and a good strategy. As variable printing works by linking the print documents to the customer database, you need to have a complete and comprehensive database that can be easily integrated into these services. Collect data about your customers and target audience and make sure it is stored in an organized way.

You will also have to set the necessary rules to specify how to and where to include the customer specific details in the print document. You need to be clear on the context and specify foolproof rules to make Variable Printing work for you.