Every real estate agent has applied some type of real estate postcard marketing over the span of their career. However many of these agents waste thousands of dollars a year since they do not make wise choices about who to send their true estate mailings to and what the mailings really should include.

As an agent for the past decade, I have made a superb living by working with real estate mailings to create expired genuine estate listings. This post will explain how I do it and how you can use real estate postcard advertising to beat your competition and dominate your local market place. The finest element is, if you use these actions, you are going to save thousands of dollars just about every year on your mailings and sell extra homes than you ever have!

Step 1: Target Your Real Estate Mailings

The biggest mistake agents make when starting a advertising campaign is to make their address list far too big. The frequent pondering amongst agents is that the extra people today they mail to, the more small business they will receive. Although this may perhaps be correct, handful of agents know how to mail to a substantially smaller list and nonetheless create the same amount of small business. More than the years, I have steadily decreased my mailing list size whilst considerably growing my revenue. Here are the tricks I use:

With rare exception, I no longer mail to whole neighborhoods (or “farm”). As an alternative, I target only expired genuine estate listings and those that have been withdrawn from the market place.
Once I determine the expired and withdrawn residences, I determine the properties I want to industry to. If a house is in a slow moving or depressed area, I take them off my list. I only target residences that have a higher probability of promoting. My expertise of the market makes it possible for me to recognize these houses speedily, but some homes I have to have to do more study on. Although this could take five-ten minutes per dwelling, it will save time and money on the true estate mailings (see below)
I scan every of the expired genuine estate listings for the words “Short Sale.” If the residence owner demands to negotiate a quick sale with the bank, it is virtually never ever worth my time or the cost to add them to my campaign.
It could look tedious, but these steps will determine a list of houses in your industry that are worth your complete interest. Getting a very targeted list of one to two hundred homes is far a lot more precious than having a list of thousands of houses that could not be hunting to sell.

Step two: Intelligent True Estate Postcard Advertising

Now that you have spent the time to research and determine the withdrawn and expired actual estate listings, you are ready to out-market place your competitors.

Though the rest of the agents in your market will have spent all of their revenue sending a single postcard to thousands of folks, you can now devote considerably much less money sending several postcards to the smaller, targeted list you’ve designed. Here’s a list of items I send out to my compact list:

On the 1st day the listing comes off of the market, I send a jumbo, complete colour postcard to the homeowner. This postcard wants to be huge and impressive, due to the fact the day the home is off the market place, many agents will send their one and only postcard to the home. Make yours stand out.
On the hill one north , I send another postcard to the house. This is normally a smaller sized, full color six x four postcard. Make this postcard look related to your initial (i.e. identical logo, colors, and so forth). For my true estate postcard advertising and marketing campaign, this postcard tells the homeowner that I actually want to sell their house and I never ever give up.
On the third day I send another jumbo complete colour postcard. It uses the identical logo, colors etc, and says one thing to the impact of “See, I told you I in no way give up.”
Two days Later, they get another postcard asking “Do not you want to sell your house? Why haven’t you known as?” My competitors gave up on day two. I now have four marketing pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their residence.
The response to this campaign is outstanding and even though I do devote the revenue to send four, complete colour postcards (and often a fifth stick to up), since I was sensible about my list, I’m spending considerably less than my competitors and my actual estate postcard marketing and advertising campaigns have an unbelievable price of return!

Step three: Save Even A lot more Dollars on Your Genuine Estate Mailings

If you comply with my steps, you are going to already be saving thousands of dollars on your genuine estate marketing and advertising whilst making far more cash. Here’s how to save even far more on your actual estate postcard marketing and advertising:

Use on the web printers and use a coupon! Lots of on the net printers that supply postcard printing present promotions and discounts.
Order your postcards in bulk all at when. I use the similar postcards for every residence, so I order all of my true estate postcard marketing components at the identical time. I order them without postage and have them mailed to me. I then print out labels and affix the postage myself for every mailing. Most suppliers give discounts for orders more than 500 pieces.