It is a well-known fact that the modern restaurant industry is highly competitive, and most eateries have low profit margins. Therefore, restaurant owners and managers must use a range of different marketing techniques to attract new customers and stay in business.

Here are six efficient ways to attract more customers to your restaurant:

• Boost your social media presence

Many restaurants use social media to advertise their restaurants and connect with customers of all ages. You can create ads or a company page on platforms, like Facebook and Instagram, to attract customers. By regularly posting content such as menu changes, kitchen videos, and restaurant updates, you can keep customers engaged. Additionally, running contests where users can tag their friends and win gift certificates for dinner at your restaurant is a great way to engage with customers.

• Provide free WiFi

Offering free internet access is an excellent way to increase restaurant traffic. Several cafes have used this strategy to create a welcoming environment where customers can work on their mobile devices while enjoying food and drinks. Offering free WiFi to your customers is an inexpensive way to boost sales.

As a business owner, you can also consider getting insurance for restaurants or public liability insurance. These provide a layer of protection for your restaurant. To learn more about different types of insurance for small business, click here.

• Offer entertainment

Live music is a popular way to draw customers to restaurants and clubs. If you have space, consider hiring a permanent lineup of musical ensembles or a house band. You might even be able to book famous musicians for special events. Live music can bring in a sizable crowd and new customers.

• Use email marketing

While email marketing is not typically the main focus of digital marketing strategies, it can still be an effective way to attract customers to your restaurant. Building an email list of previous customers or potential new ones is the first step. You can then send them special offers and restaurant information to encourage them to visit.

• Offer online ordering and food delivery

More customers than ever are ordering takeout and delivery meals. By providing online takeout ordering or partnering with meal delivery services, restaurants can profit from this trend and reach more customers. Offering your delivery service could also be a cost-effective alternative to using meal delivery apps that charge a commission for each order.

• Give out gift cards

Many restaurants use gift cards as prizes in raffles or giveaways for charities. If a customer who has never been to your restaurant receives a gift card, they may be inclined to visit. The likelihood of them returning will depend on how much they enjoy the food and service.

• Use social media influencers

Social media influencers with a large following can be a powerful marketing tool. Seek out local Instagram and Facebook food reviewers and ask them to write a review of your restaurant. This can inspire their followers to try your restaurant.

The restaurant industry is highly competitive, but employing a variety of marketing techniques can help you succeed. Use the above strategies to determine what works best for your business and attract new customers.